Paper details
Business, Management and Marketing Information - Where to Find It? - I.
Session coordinator: Jiří Kadleček, Albertina icome Praha s.r.o., Czech Republic
Where: 6. 2. 2008, 8.30 - 12.25, Diplomat Hotel, Prague B-D
New types of Information for Marketing and Sales
Autor: Lenka Mynářová, Datamar, Czech Republic
Fulltext
Abstract:
Contemporary management of marketing and sales takes place in the real time. Development on the markets often calls for immediate reaction. The purpose of the contribution is to introduce information needs regarding the marketing and sales processes from the point of view of various levels of management /strategic, tactical, operational and new types of information in order to satisfy these needs. The presentation of these information – i.e. reporting – is also a key factor of success. New types of information make it possible to use new types of methods and procedures which will be introduced, including the presentation of their potential.About author:
PhDr. Lenka Mynářová is a graduate of Philosophical Faculty of UK in Prague. She has been studying the area of marketing analysis since 1991. At present time, she is in charge of projects in the area of marketing, sales and company strategy in Central and Eastern Europe. She specialises in CRM, Brand Management and marketing Controlling.Other papers in this session:
Where and How We Can Verify Our Business Partners
Author: Katarína Šebejová, Trend Holding, Ltd., Slovak Republic
Credit Score for Each Czech Company?
Author: Michael Babka, Creditinfo Czech Republic, s.r.o.
EBR – European Business Register and Other Initiatives in Company Registry Cooperation
Author: Vito Giannella, European Business Register eeig, Belgium
Bureau van Dijk Electronic Publishing
Author: Rudolf Čevela, Bureau van Dijk EP, Slovak Republic
FACT
Author: Thomas Van der Ghinst, Bureau van Dijk EP
Business Information on the University of Economics
Author: Ivana Svobodová, University of Economics Prague